Effective preparation for K 2013

Messe 2013

Effective preparation for K 2013

The exhibitor database is online / online ticket shop starts in March / K app for Android and Apple

There are still seven months until the start of K 2013 in Düsseldorf, but the world’s most important trade fair for plastics and rubber is already running at www.k-online.de. The redesigned website makes the effective preparation and planning of the K visit very easy.

In the last K year, 2010, the portal was clicked on over eleven million times. The clearly structured portal of K 2013 also offers a wealth of current information about the trade fair, news from the industry, innovations from science and of course lots of practical tips for visiting the trade fair. The heart of the K portal has recently been online: the exhibitor database – the virtual catalog, so to speak. Since then, the visits have skyrocketed to around 110,000 in January and February. Users can search for individual companies in the “Companies and Products” area, but they can also display a list of companies in special offer areas or individual nations and then download it.

numerous personalized services such as MyOrganizer, MyCalendar for making online appointments, and MyCatalogue for compiling the individual trade fair catalog complete the offer. Particularly pleasing: With the K-App, all important information is also available on the go – for both Android and Apple systems.

The matchmaking function is particularly useful. This Internet contact exchange brings exhibitors and visitors together even better: Both sides can post and view their questions and offers – for example the search for a new cooperation partner – online. In this way, they can make contacts in the run-up to the trade fair and meet for specific discussions during the K.

Save money with the eTicket

A brand new option for visitors is to buy tickets for K 2013 directly over the Internet and to print them @home – which offers double benefits: saving money and time. The eTicket is significantly cheaper than the one bought on site: the day ticket costs 49.00 euros online, at the box offices in Düsseldorf the price is 65.00 euros. The three-day ticket costs 108.00 euros on the Internet, compared to 135.00 euros when bought on site. In addition, as with the last K, the use of public buses and trains in the region is included in the price.

The Southeast Asian Markets: A Utopia of Growth

The growth opportunities in Southeast Asia remained unaffected by the global economic downturn in 2008 and 2010. The creation of a common market in the ASEAN region (ASEAN Economic Community, AEC) by 2015 will open up further opportunities for companies in the plastics and rubber industry on a growth path – especially against the background of the economic slowdown in Europe and the USA. Here is a market overview on the occasion of the upcoming K 2013, the world’s largest trade fair for plastics and rubber, from 16. until 23. Oktober in Düsseldorf.

The Association of Southeast Asian Nations (ASEAN) has 600 million consumers and is heading for an optimistic growth trend. Export sales are closely linked to the USA and Europe, but the shift towards the regional consumer market has meanwhile increased and the group has thus cushioned the global crisis. The plastics industry in the region has achieved an average annual growth of 9%, despite the negative effects of falling demand, volatile prices, capacity constraints, and labor shortages.

Trade deals such as the 2010 ASEAN Free Trade Agreement (AFTA), which cut import tariffs to 0-5%, the ASEAN-Korea Free Trade Area (AKFTA), the China Trade Agreement (ACFTA), and the Expanded are expected to be concluded Economic Engagement Initiative (3E) will strengthen investment opportunities in the ASEAN region. This development is expected to be additionally supported by the ASEAN Economic Community (AEC) until 2015, which aims at a duty-free common market and a common production environment.

Improved economic conditions and favorable production conditions in Singapore, Malaysia, Indonesia, Thailand and the Philippines have attracted significant investment in the Southeast Asian engineering plastics market. According to Frost & Sullivan, the market was worth 1.6 billion euros in 2011. By 2018, it is estimated at 3.2 billion euros – with at least 10-15% growth in these eight years based on the robust sales of electrical appliances and vehicles.
In addition, the demand for fuel efficient vehicles that comply with CO2 emission limits, smaller turbocharged engines and lightweight components has increased in the region, driving the engineering plastics market forward.

In Singapore, printed or organic electronics as well as “green” electronics, bioelectronics and products for the security sector are currently developing into growth markets for the country’s plastics industry. According to the Economic Development Board (EDB), printed electronics already make up 10% of the country’s total electronics production and will grow by 30% by 2020 – in a world market that BCC Research sees growth of more than 9.4 billion euros forecast to 2016.
The market for bio-renewable raw materials, for which according to Frost & Sullivan a growth rate of over 19% is expected by 2018 (Strategic Analysis of the Asia-Pacific Biorenewable Materials Market), is the goal of the strategy initiated by the Thai government to position the country as Center for bioplastics until 2021.

The success also depends on the Thai production capacity for bio-based polylactic acids (PLA), which according to the National Innovation Agency (NIA) of Thailand and the nova Institute in Germany will increase to 721,000 tons by 2020. On the other hand, there is a PLA capacity in Asia, which is expected to grow to more than 350,000 tons. However, the vast majority will be exported as domestic demand remains weak.

A pioneer in the packaging sector is Indonesia, with significant domestic demand from the food, beverage and pharmaceutical industries. Sales in this sector increased by 11% in 2012 to 3.27 billion euros. Plastic consumption in Indonesia rose to 3 million tons in 2012, with the food and beverage packaging industry accounting for almost 70% of total plastic use.
The medical technology industry in Malaysia is now expected to grow to 1.27 billion euros by 2015. With 190 medical device companies producing gloves, catheters, hypodermic needles, contact lenses, orthopedic and other high quality products, the industry has been named a priority industry under the National Key Economic Area (NKEA) program. It is designed to meet the growing regional needs created by an aging population, better access to health care, lifestyle changes and an emerging trend towards medical tourism, according to the Malaysian Investment Development Authority (MIDA).

Although the plastics sector in Vietnam grew by 15-20% in 2011 and is expected to continue growing by 2020, it may not be competitive as the country is still heavily reliant on imports of raw materials and machinery in this area.

Meanwhile, the differences in the economic performance of some ASEAN member states in the automotive sector show that demand and other variables, including government support, improved plant and site conditions, play a role in growth. For example, weak demand for vehicles in the Philippines could lead to the closure of some existing vehicle production facilities. The comparatively small industry could in turn have a negative impact on the consumption of engineering plastics and rubber, although polyvinyl chloride (PVC) will benefit from the 6% growth in the construction sector.

Nevertheless, Thailand remains the center of the automotive industry in Asia, and the sector is growing at a rate of approx. 8.1% of BIP. A capacity of 2.3 million vehicles is forecast by 2014. The various free trade agreements as well as government support strengthen Thailand’s competitiveness.

Overall, a healthy automotive sector in the ASEAN region will boost demand and help increase rubber prices, especially in the top producing countries in Asia, namely Thailand, Indonesia and Malaysia, which account for approx. Makeup 67% of world production.

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