For 2013 further increasing global importance of the IFA for dealers and industry is expected

Berlin | 11.07.2013/XNUMX/XNUMX

Industry builds on market impulses from IFA – the leading global trade fair reflects the growth and innovation dynamics of the industries. The exhibition center will be open to IFA visitors from 6 to 11 September 2013 will be open daily from 10 am to 6 pm The international trade visitor reception is available to trade visitors two hours before the official start of the trade fair, ie at 8 am

For the second IFA Innovations Media Briefing (IMB) in Berlin on July 10th + 11th, 30 exhibitors with more than 40 brands presented their innovations at IFA 2013. 320 media representatives take the opportunity to find out about the large number of new products at this point in time.

Acer, Alexandra Böckelmann, Head of Marketing & PR DACH

“For Acer, the participation in the IFA Innovations Media Briefing was a complete success. It was a great gain to be able to present the Acer highlight products to the press in the great atmosphere of the IFA IMB. We are now looking forward to IFA 2013 because it is one of the most important trade fairs for us and offers the opportunity to present our innovative new products to visitors and customers. "

Beko Germany, Suhel Semerci, managing director

“This year, too, the IFA Innovations Media Briefing was an excellent platform for us to present a selection of our product highlights to journalists in the run-up to the trade fair and to arouse interest in the Beko stand at IFA. In addition, the numerous discussions with media representatives and intensive networking with industry colleagues gave us ample opportunity to further increase our profile as the fastest growing brand in Europe. Thanks to the team from Messe Berlin and the GFU for the excellent organization. "

Beurer, Georg Walkenbach, Managing Director Sales and Marketing

“We were very pleased about the consistently positive response from the journalists to our new products at the IFA Innovations Media Briefing. Although we only showed a small view, it generated a lot of interest. At the upcoming IFA, visitors can look forward to more than 60 innovations from our company! "

De'Longhi, Helmut Geltner, Managing Director

“The IMB was a successful event for De'Longhi. The numerous journalists during our presentation were very pleasing, a good basis for good reporting. "

Dyson, Andreas Finke, Head of Corporate Communications

“Thanks to the IFA 2013 Innovations Media Briefings, the anticipation for this year's IFA Berlin 2013 was more than palpable. Dyson is pleased to have already sniffed the air at IFA 2013. The great interest was reflected in many dialogues. The same applies to Dyson this year: A number of new products will have their premiere at the start of the trade fair. "

Electrolux, Klaus Wührl, Managing Director Electrolux Germany and Austria

“As a global marketplace, IFA is the ideal platform for us to comprehensively present our products, strategies and concepts to both retailers and consumers. The Innovations Media Briefing gave an excellent foretaste of the trade fair, which was used by numerous media representatives. We were enthusiastic about the response and the good atmosphere. We look forward to Berlin! "

JURA Germany, Ms. Wiebke Reineke-Göring, Head of Sales Promotion

“Jura took part in the IFA Innovations Media Briefing (IMB) in Berlin for the first time this year. We are completely enthusiastic about the event - both from the extremely pleasing density of media representatives and from the entire organization. A few weeks before the start of the IFA, the IMB offers us an ideal platform to draw the attention of important journalists to the first of our IFA innovations and to present our brand. "

Melitta Household Products, Werner-Ulrich Lange, Head of Strategic Business Unit Coffee and Tea Enjoyment

“The event was organized professionally. For us it was the perfect setting to present our new generation of premium fully automatic coffee machines to the press in a compact and effective way. After the successful start, we are very optimistic that the IFA will also be a success. "

Philips, Sebastian Lindemann, Head of Public Relations

“Following the successful first version of the IFA Innovations Media Briefings in 2012, the organizers were able to go even further this year. It felt as if even more journalists from well-known publishers and media were there. We at Philips can look back on a very successful press conference and many intensive and good discussions in our exhibition area. We are really looking forward to IFA 2013.”

wmf Consumer Electric, Wilfried Pohl, Managing Director

“The IFA Innovations Media Briefing is a very good opportunity to present the product highlights that will be launched at IFA in advance. With more than 300 journalists, it is also an excellent platform for exchanging information.

Groupe SEB, Udo van Bergen Trade Marketing Director

“We were delighted that we were able to present all of our IFA highlights to important specialist and public journalists in the run-up to the trade fair. We look forward to the preliminary reports and of course we are already looking forward to the main event in September. "

Grundig Intermedia GmbH, Horst Nikolaus, Managing Director Sales

“We are delighted to have participated in the IFA Innovations Media Briefing again. It's a wonderful opportunity to engage in focused conversation with journalists. We have welcomed our journey to become a major European home electronics brand. All in all, we are satisfied with the results and are confident about the second half of 2013 and especially about the IFA, where we will of course present further product innovations to the best of our ability.”