For 2013, the IFA is expected to gain further global importance for retailers and industry


For 2013, the IFA is expected to gain further global importance for retailers and industry

Berlin | 11.07.2013

Industry builds on market impulses from IFA – the leading global trade fair reflects the growth and innovation dynamics of the industries. The exhibition center will be open to IFA visitors from 6. until 11. September 2013 will be open daily from 10 a.m. to 6 p.m. The international trade visitor reception is available to trade visitors two hours before the official start of the trade fair, i.e. at 8 a.m.

For the second IFA Innovations Media Briefing (IMB) in Berlin on 10. + 11 July, 30 exhibitors with more than 40 brands presented their innovations at IFA 2013. 320 media representatives take the opportunity to find out about the large number of new products at this point in time.

Acer, Alexandra Böckelmann, Head of Marketing & PR DACH

“For Acer, the participation in the IFA Innovations Media Briefing was a complete success. It was a great gain to be able to present the Acer highlight products to the press in the great atmosphere of the IFA IMB. We are now looking forward to IFA 2013 because it is one of the most important trade fairs for us and offers the opportunity to present our innovative new products to visitors and customers. “

Beko Germany, Sühel Semerci, managing director

“This year, too, the IFA Innovations Media Briefing was an excellent platform for us to present a selection of our product highlights to journalists in the run-up to the fair and to arouse interest in the Beko stand at IFA. In addition, the numerous discussions with media representatives and the intensive networking with colleagues in the industry gave us ample opportunity to further increase our awareness as the fastest growing brand in Europe. Thanks to the team at Messe Berlin and the GFU for the excellent organization. “

Beurer, Georg Walkenbach, Managing Director Sales and Marketing

“We were very pleased with the consistently positive response from journalists to our new products at the IFA Innovations Media Briefing. Although we only showed a small view, it met with great interest. At the upcoming IFA, visitors can look forward to more than 60 innovations from our company! “

De’Longhi, Helmut Geltner, managing director

“For De’Longhi, the IMB was a successful event. The numerous journalists during our presentation were very gratifying, a good basis for good reporting. “

Dyson, Andreas Finke, Head of Corporate Communications

“Thanks to the IFA 2013 Innovations Media Briefings, the anticipation for this year’s IFA Berlin 2013 was more than palpable. Dyson is pleased to have already sniffed the IFA 2013 air. The great interest was shown in a lot of dialogue. This year, too, applies to Dyson: A number of new products will have their premiere at the start of the trade fair. “

Electrolux, Klaus Wührl, Managing Director Electrolux Germany and Austria

“As a global marketplace, IFA is the ideal platform for us to present our products, strategies and concepts comprehensively to both retailers and consumers. The Innovations Media Briefing gave an excellent foretaste of the fair, which numerous media representatives took advantage of. We were enthusiastic about the response and the good atmosphere. We are looking forward to Berlin! “

JURA Germany, Mrs. Wiebke Reineke-Göring, Head of Sales Promotion

“This year, JURA took part in the IFA Innovations Media Briefing (IMB) in Berlin for the first time. We are completely enthusiastic about the event – both from the extremely pleasing density of media representatives and from the entire organization. The IMB offers us an ideal platform, several weeks before the start of the IFA, to draw the attention of important journalists to the first of our IFA innovations and to present our brand. “

Melitta Household Products, Werner-Ulrich Lange, Head of the Strategic Business Area Coffee and Tea Enjoyment

“The event was organized professionally. For us it was the perfect setting to present our new generation of premium fully automatic coffee machines, compact and effective, to the press. After the successful start, we are very optimistic that the IFA will also be a success. “

Philips, Sebastian Lindemann, Manager Public Relations

“After the successful first version of the IFA Innovations Media Briefings in 2012, the organizers were able to go even further this year. It felt like there were even more journalists from well-known publishers and media on site. We at Philips can look back on a very successful press conference as well as many intensive and good discussions on our exhibition space. We are excitedly looking forward to IFA 2013. “

wmf consumer electric, Wilfried Pohl, managing director

“The IFA Innovations Media Briefing is a very good opportunity for the advance presentation of product highlights that will be launched at IFA. With the presence of more than 300 journalists, it is also an excellent platform for exchanging information.

Groupe SEB, Udo van Bergen Trade Marketing Director

“We were pleased that we were able to present all of our IFA highlights to important specialist and public journalists before the fair. We are looking forward to the preliminary reporting and are of course already looking forward to the main event in September. “

Grundig Intermedia GmbH, Horst Nikolaus, Managing Director Sales

“We are delighted to have attended the IFA Innovations Media Briefing again. It is a wonderful opportunity to have a concentrated conversation with journalists. We felt that our path to becoming a major European home electronics brand was positively received Overall, we are satisfied with the results and look confidently towards the second half of 2013 and especially towards the IFA, at which we will of course be presenting further product innovations. The ‘Smarter TV’ campaign launched by the ZVEI is a great approach that we are happy to support and contribute to the best of their ability. “

Share this post