IFA 2013 Innovations Media Briefing: Exhibitor statementsMüller Ahlhorn
Berlin | 11.07.2013
Industry builds on market impulses from IFA – Leading global trade fair reflects the growth and innovation dynamics of the industries. The exhibition grounds will be open to IFA visitors from September 6 to 11, 2013, daily from 10 a.m. to 6 p.m. The International Trade Visitor Reception will be available to trade visitors two hours before the official start of the fair, i.e. at 8 a.m.
At the second IFA Innovations Media Briefing (IMB) in Berlin, on 10 + 11 July, 30 exhibitors with more than 40 brands presented their innovations for IFA 2013. 320 media representatives took advantage of the opportunity to find out about the many new products at this early stage.
Acer, Alexandra Böckelmann, Head of Marketing & PR DACH
“For Acer, participation in the IFA Innovations Media Briefing was a complete success. It was a great benefit to be able to present the Acer highlight products to the press in the great atmosphere of the IFA IMB. Now we are eagerly looking forward to IFA 2013, as it is one of the most important trade fairs for us and offers the opportunity to present our innovative new products to visitors and customers”.
Beko Germany, Sühel Semerci, Managing Director
“This year again, the IFA Innovations Media Briefing was an excellent platform for us to present a selection of our product highlights to journalists in the run-up to the trade fair and to arouse interest in the Beko stand at the IFA. In addition, the numerous discussions with media representatives and the intensive networking with colleagues in the industry gave us ample opportunity to further increase our recognition as the fastest growing brand in Europe. Many thanks to the Messe Berlin team and the gfu for the excellent organization.
Beurer, Georg Walkenbach, Managing Director Sales and Marketing
“We were very pleased with the consistently positive response from journalists to our product innovations at the IFA Innovations Media Briefing. Although we had only shown a small preview, it met with great interest. At the upcoming IFA, visitors can look forward to more than 60 new products from our company!
De’Longhi, Helmut Geltner, Managing Director
“For De’Longhi, the IMB was a successful event. The numerous journalists during our presentation were very gratifying, a good basis for good reporting”.
Dyson, Andreas Finke, Head of Corporate Communications
“Thanks to the IFA 2013 Innovations Media Briefings, the anticipation of this year’s IFA Berlin 2013 was more than tangible. Dyson is delighted to have already sniffed the air at IFA 2013. The high level of interest was reflected in ample dialogue. Dyson’s motto this year again is: “A number of innovations will have their premiere at the start of the trade fair.
Electrolux, Klaus Wührl, Managing Director Electrolux Germany and Austria
“As a global marketplace, IFA is the ideal platform for us to present our products, strategies and concepts comprehensively to both retailers and consumers. The Innovations Media Briefing gave an excellent foretaste of the trade fair, which was used by numerous media representatives. We were delighted with the response and the good atmosphere. We are already looking forward to Berlin!
JURA Germany, Ms Wiebke Reineke-Göring, Head of Sales Promotion
“JURA participated in the IFA Innovations Media Briefing (IMB) in Berlin for the first time this year. We are completely delighted with the event – both with the extremely pleasing density of media representatives and with the entire organisation. The IMB offers us an ideal platform, several weeks before the IFA opens, to draw the attention of important journalists to one of our IFA innovations and to present our brand.
Melitta Household Products, Werner-Ulrich Lange, Head of Strategic Business Unit Coffee and Tea Enjoyment
“The event was professionally organized. It was the perfect setting for us to present our new generation of premium fully automatic coffee machines to the press in a condensed and effective way. After the successful start, we are very optimistic that IFA will also be a success”.
Philips, Sebastian Lindemann, Manager Public Relations
“After the already successful first version of the IFA Innovations Media Briefings in 2012, the organizers were able to go one better this year. Even more journalists from well-known publishing houses and media were felt to be on site. We at Philips can look back on a very successful press conference and many intensive and good discussions at our exhibition space. We are looking forward to IFA 2013 with excitement.
wmf consumer electric, Wilfried Pohl, Managing Director
“The IFA Innovations Media Briefing is a very good opportunity for the advance presentation of product highlights coming to the market at IFA. With the presence of more than 300 journalists, it is also an excellent platform for exchanging information.
Groupe SEB, Udo van Bergen Trade Marketing Director
“We were pleased that we were able to present all our IFA highlights to important trade and public journalists even before the trade fair. We are eagerly awaiting the preliminary reporting and are of course already looking forward to the main event in September.
Grundig Intermedia GmbH, Horst Nikolaus, Managing Director Sales
“We are pleased to have been part of the IFA Innovations Media Briefing again. It is a wonderful opportunity to get into a concentrated conversation with the journalists. We sensed that our path to becoming a major European home electronics brand is being positively received. All in all, we are satisfied with the results and are looking confidently towards the second half of 2013 and in particular towards the IFA, at which we will of course present further product innovations. The ‘Smarter Television’ campaign launched by ZVEI is a great approach that we are happy to support and do our best to help.